Certifications

Adobe Analytics is the industry-leading solution (for large corporations) to apply real-time analytics and detailed segmentation across all marketing channels. Used to discover high-value audiences and power customer intelligence for businesses. Predictive capabilities draw on machine learning and advanced statistical models to dig automatically through enormous amounts of data and search for patterns.

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics is used to determine top sources of user traffic, gauge the success of marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics.

The best marketers and growth hackers are data-driven. They quickly pull data about marketing campaigns, customers, etc. from databases on their own and use this information to run more profitable campaigns. This interactive tutorial by DataCamp, taught how to use the powerful Structured Query Language or SQL to communicate with a relational database. I learned how to retrieve and filter data from a database that contains data on bank clients and direct marketing campaigns.

The Meta Certified Digital Marketing Associate credential is awarded to digital marketers who have proficiency in the skills, tools, advertising policies and best practices required to buy ads on Facebook, Instagram and Messenger.

This professional certificate developed by Google shows how to manage projects efficiently and effectively. The course teaches how to: estimate time and budgets, run effective meetings and manage stakeholders, identify and manage risks, apply Agile, Scrum and traditional frameworks, and navigate team dynamics.

The SEO certification from Hubspot covers SEO Basics including: On Page and Technical SEO, Keyword Research for SEO, Link Building for SEO, Scaling Backlink Strategies, Optimizing Websites for Rich Results, and SEO Reporting.

The courses in this Specialization focus on the 3 key technologies that are foundational and driving significant growth and innovation: Cloud, Data and AI. The courses also includes business drivers behind their growth, the value they provide, their applications and use cases, and an understanding of how these technologies work.

The CFA Institute Investment Foundations Program is a comprehensive online certification that provides a fundamental understanding of the global investment industry. It covers the essentials of finance, investment management, investing instruments, ethics, and investment roles.

This certification course teaches the inbound marketing methodology to attract customers by creating valuable content and experiences tailored to them. To form connections customers are looking for and solve problems they already have.